In most cases, hacking is done in the name of money, information, or information that can be monetized. In other cases, the victim is spied upon or sabotaged for symbolic meaning or spite. Malware can generate income from any victim. Hackers take the time to target individuals when there is proprietary info or some specific thing of value involved, including the functionality of your company’s website. Leaking information or launching DDoS attacks are used as both an underhanded way to cripple a competitor and as an act of protest. Identifying all of your potentially-exploitable assets is essential to a comprehensive online protection plan.